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Internet Business Tax

Tuesday, July 24, 2007

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Making Sure You Always Have People Who Want To Give You Money Knocking Down Your Door

The lifeblood of any online business (and offline for that matter) is its customers. If you dont have people willing to give you money, youre not going to be in business very long. Which is why you should be taking daily action to make sure that youre getting new customers to your site.

I actually got this idea from the great copywriter Dan Kennedy, and this has probably been one of the most powerful ideas Ive ever implemented in my business.

While its easy to automate tasks like running pay per click that will keep bringing new people to your site, its important that you actually take the time to take one action everyday that will continue to bring in new customers.

The reason you need to do this everyday, even if youve got more customers than you can handle, is that if you dont do it everyday, it wont become a habit. If it doesnt become a habit, eventually things will slow down, and then youll need to go into crisis mode to get a new windfall of customers. Then youll stop trying to get more customers in because you have a lot again, and the viscous cycle will complete.

Here are a few ideas for actions that you can take everyday that will ensure youre attracting new clients:

Article Writing

This is one of my favorite ways for getting my name and services in front of people. I simply write at least one new article everyday and submit it to the article directories. As a way of saying thanks for the content for their site, the articles give me the opportunity to give a little plug for my services and a link back to my site.

Reply To Inquiries

Do you have questions from people who potentially want to give you money? If so, reply to them.

Think Of New Keywords For PPC Ads

If you run pay per click campaigns, like Adwords, then you could brainstorm new keywords for your campaigns. Try seeing if you can come up with 10 or 20 new phrases for your ads.

Make Videos

This is another way to get your face, personality, and services in front of potential clients. Record videos on topics related to whatever niche you're in and upload them to sites like Youtube and Metacafe (Im starting to become a bigger fan of Metacafe everyday try it out).

Dont like any of these ideas? Then come up with something thats appropriate for your business.

Just remember that having a waiting list for your services means is a whole lot better than struggling to find customers.

Gary Ruplinger is a marketing expert and provides a series of free marketing lessons at MarketingEffects.com. If your website needs more traffic, be sure to check out these free traffic generation lessons.

Article Source: http://EzineArticles.com/?expert=Gary_Ruplinger

Gary Ruplinger - EzineArticles Expert Author
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How To Write Persuasive Articles

You may be wondering what persuasive writing has to do with articles. After all, you're not exactly selling something with an informative article, are you? Yes, you are. You at least want persuade the reader to keep reading until he gets to your link at the bottom. Use the following tips to get more traffic by writing persuasively..

Persuasive Writing

1. Headlines. Questions are great attention-grabbers. "How Much Can You Make This Year?" will get more readers than "Make More Money." Paint a picture in seven words or less, if you can. "A Thousand Dollars Fell Off My Table," might lure them in. Titles like,"10 Ways To..." or "Avoid These Six Mistakes When..." or "How To..." are popular too.

2. Description. Most article banks require a description, which lets the reader know what the article is about, so you get readers who are actually interested in the topic. The second purpose is to make them want to read your article. Try hinting at things and leaving the reader wanting more: "If you're making these errors, you're losing money every day. Learn to avoid the most common optimization mistakes."

3. Article body. Write in your natural style, but keep paragraphs short, or readers will lose interest. Also, if you can hint at incompleteness, you're more likely to get visits your site. Don't say, "Here's how to write articles." Say, "Here are just some of the techniques I use to easily write new articles." You want them to go looking for the other techniques - on your site.

4. Subtitles. Subtitles and headings break up an article, and make it easier to read. They also help to optimize the article if they contain good keywords. You'll notice I often use subtitles, like the one coming up...

The All Important Resource Box

The point of online articles is to get traffic, which you get from the link in the author's resource box - if the reader clicks on it. You have to invite them to your site. Don't ever just put your name and a link. At least put "To learn more, visit..." or something similar.

One of my most-clicked links reads, "To learn more, and to see a photo of the house Steve and his wife bought for $17,500, visit their web site: http://www.HousesUnderFiftyThousand.com." You'll find an example of another one that has worked well for me below.

Steve Gillman writes on many money-related topics. To learn more, and to subscribe for FREE to "Web Site Optimization Secrets," go to: http://www.TheMoneyMakerSite.com

Article Source: http://EzineArticles.com/?expert=Steven_Gillman

Steven Gillman - EzineArticles Expert Author
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